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CLIENT
Zazen Bear
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PROJECT
Zenhattan 08
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PRODUCTION
Studio Matter
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DIRECTOR | WRITER | EDITOR
Justin Rigby
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PRODUCER
Bonnie Choi
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DIRECTOR OF PHOTOGRAPHY
Claudio Rietti
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PRODUCTION DESIGNER
Johanna B. Kelly
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SET DECORATOR
Brianne Kuffell
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SYNOPSIS
The Zen Tree series celebrates the Christmas season by presenting the Zazen Bear jewelry collections as if they were ornaments decorating a forest of Christmas trees. Each film depicts a different time of day in one continuous take that culminates with a snowman in the shape of the brand’s mascot. The sets were constructed of miniature trees that utilize the actual jewelry items customers can purchase.
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